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Wednesday
19 May, 1999 SHERMAN
OAKS, CALIFORNIA — With the
addition of KMWorld '99 and Fall Internet World '99 to his speaking
itinerary, global traveler and Web marketing guru Mark Mathias seeks to
reach new industries and geographies with his expertise. Kicking
off with Summer Internet World, Mathias speaking schedule includes: § Summer Internet World '99 (July
19 - 22, 1999, McCormick Place, Chicago, IL) § KMWorld '99 (September
22 - 24, 1999, Dallas Convention Center, Dallas Texas) § Fall Internet World '99 (October
4 - 8, 1999, Jacob K. Javits Convention Center, New York City, New York) § Xplor Global Conference '99 (October
31 - November 5, 1999, Los Angeles Convention Center, Los Angeles
California) Mathias' Web marketing Midas touch is already gilding Fortune 500 companies with the benefits of Web personalization and Dynamic Content Management. Mathias' sessions, which focus on the future of being competitive with Internet technology, uses case studies to punctuate his message. "Web technologies that automate one-to-one marketing communications and reduce time to market through dynamic content management are available today," states Mathias. "Understanding what that means to your business and, ultimately, your bottom line is critical to thriving in the e-business environment." Mathias predicts that the days of 'brochure-ware', (i.e., static, HTML pages), are numbered and sites the success of such companies as Amazon.com who make their Web sites 'stickier' by increasing 'switching costs' to their customers. "Your competitor is one click away—how are you going to turn your visitors into customers and keep them coming back for more?" Possibly by helping them do their jobs better. That's the mission of Stewart Information Services, a Eureka Publishing client currently discovering digital gold at REprofile.com. "Eureka Electronic Publishing (www.eurekapub.com), a Vignette™ Solution Provider, brought Vignette software products to our attention and worked with us to reduce development time," said Ginny Abiassi, Director of Communications for Stewart Information Services Corporation and Stewart Title Guaranty, a leading provider of real estate information technology and connectivity. "It allowed us to realize our vision at a reasonable cost. Stewart Title continues to maintain a competitive lead through cutting-edge Web technologies, as demonstrated at www.REprofile.com." Vignette Corporation, the leader in the category of Internet Relationship Management (IRM) software products and services, provides enterprise solutions for companies that are building businesses online. Eureka Electronic Publishing's mission is to promote competitive advantage by providing cutting-edge enterprise publishing solutions. Eureka Publishing adds value to information assets by making them accessible, searchable and portable and by publishing to any platform required (Web, intranet, DVD, CD-ROM, SoftBook, PalmPilot, etc.). A technology white paper, The Next Wave of Internet Business: Return on Investment, is available from Eureka Publishing. For more information regarding the white paper or Eureka’s e-business publishing services please contact Eureka Electronic Publishing, Inc., Post Office Box 57349, Sherman Oaks, California 91413-2349, tel 818/789-0269, fax 818/789-2647, email: info@eurekapub.com, World Wide Web: www.eurekapub.com. If you would prefer to receive press releases via email, please send a message to pressreleases@eurekapub.com and request to be added to our list. ###
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