E-Business ROI Executive Primer


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Table of Contents

E-Business ROI Executive Primer

About Eureka Publishing

We’re ALL Internet Companies

What Is E-Business?

What is E-Business? (cont)

Why E-Businesses are Booming

Why E-Businesses are Booming (cont)

New Rules of Thumb

Two Main Areas of E-Business

Business to Consumer

Business to Business

Business to Business to Consumer

What Does This Mean to You?

Changes Occurring

Changes Occurring (cont)

Show Me The Money!

So Where’s the Return?

Customer Loyalty

Increased Sales

Closeness to Customers

What About Channel Conflict?


Questions and Answers plus Contact Information

Author: Mark Mathias

Email: mmathias@eurekadigital.com

Home Page: www.eurekadigital.com